Shedding light on the subject

Taking Food Photography to the The Next Dimension

Happy belated 2014.

I've spent most of it so far in the edit suite, cutting video footage from a few projects we shot in 2013. I'm not new to this motion picture thing, as I've shot and edited video in the past, but everytime I sit down to tackle a new edit I am reminded how much more involved the discipline is compared to editing stills.

Don't get me wrong, I love shooting video. Video takes photography into a whole new dimension, (literally, it's the dimension of time). But that's also the problem. Where it took 4-5 hours to edit, present, then colour correct, retouch and deliver still images from the shoot, the BTS video that follows took 4-5 days to edit, cut, and grade, not counting the late nights and self-induced creative direction changes.

One can argue that I can do it for the love of it, but I also love an efficient workflow, something that also comes with the passage of time.


Let's eat.


Food Photography: ANNA Magazine Production Reel. from Jerry Grajewski on Vimeo.



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