Shedding light on the subject

An Honest Day's Work: Dr. Seps Pin-Up Shoot

Here's a behind the scenes look at a recent shoot for a brilliant ad campaign by Honest Agency, representing Dr. Sheps Hair Transplant Clinic. For this series, we went back in time to to let the target demographic know, that just as we can bring back the nostalgic pin-up fashions from the past, Dr. Sheps can do the same for your hair (methods will vary). Complete with QR codes, bikini models and bleary-eyed/over-worked photographer (that's me), enjoy this BTS reel, curtesy of At First Sight 


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An Honest Day's Work: Richlu Catalogue Production Reel

If you work outside in the middle of a Canadian winter, you better be dressed for it. Professionally, I prefer head to toe Richlu gear.  To prove this we documented the behind-the scenes photo shoot for 2011 Richlu Manufacturing Catalogue, where the models and production team were bundled up tight against the hazards of the job.

Production credits include Honest Agency for concept and design and Bill Acheson for video production, credits & editing and Purespace Recordings for the music score.



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Online Profile: Skycandy

Two of my favourite sci-fi movies, Blade Runner and Minority Report, portrayed visions of the not-too distant-future, as imagined by the author of the books they were based on (Phillip K. Dick) Both featured high tech gear such as guns, flying cars, and last, but not least, interactive signage. Owners, Simon Burgess and Adam Duguay are bringing the future into the present with the recent launch of their new company, Skycandy.

Don't worry, unlike the movies, Skycandy's software for digital signage won't try to get chummy with you, or know your name. But by using face detection, it will know that you are indeed looking at the signage, for how long and at what time of day. Add to that audience measurement software, remote management, and social network connectivity, and you can lock yourself inside facebook all day and technically, still be getting the work done. How sweet is that?

Internet yourself over to the Skycandy website for more info.

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Web Developers Love Flash (strobes)

Visual Lizard, the developers of this site, recently tore themselves away from their work and dropped by the studio for a visit. These guys are skilled web developers, but also exhibit traits of Zen Masters. During our web development process,   not only did they patiently suffer through a barrage of my naive questions, but also took time to educate me on some sweet developer lingo, such as "increased scope of the site" and  "stop cheating the platform". So during our visit I managed to return the favour by sitting them down in front of the camera and teaching them a few of my own terms such as "nose out", "are you chewing gum?" and "stop looking at the computer". The photo session was for their upcoming new website, which you can read more about here.

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Spring Back To The Beginning

There's nothing better than the beginning of summer for a website launch. Except maybe spring! The snow has gone and seeds have been planted… in your mind. 

You may have seen these while driving - billboard campaign for Garden City Shopping Centre. The concept called for spring-related items supplied by the mall's retailers, to be arranged in the shape of  a flower. To lay product down and shoot it from above in one go sounds much easier said, than done. In fact, to do it in one shot, it would take a week of full day shoots, and even then, we would only get close.

Instead, we came up with a solution, as described by Neuhaus Design.

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