Brief: To anchor the global launch of the MacDon M1240 Windrower, I was commissioned to produce a flagship "hero" teaser and a comprehensive suite of supporting product assets. The creative vision demanded a high-end, automotive-inspired aesthetic, a moody, "emerging from shadows" reveal, requiring advanced light-painting techniques and complex post-production compositing.
Core Responsibilities
Technical Strategy: Consulted with client to design a photographic workflow capable of achieving a hyper-stylized automotive aesthetic for heavy machinery.
Precision Light-Painting: Executed a locked-position camera sequence, capturing and blending over 200 individual exposures to sculpt the machinery’s form with light.
International Production & Logistics
Multi-Jurisdictional Field Production: Conducted a cross-border production tour across Canada and the United States, capturing the M1240 in active field environments to document exterior performance and interior cabin ergonomics.
Global Logistics Management: Orchestrated the international transport of specialized cinema and lighting equipment, including the procurement and management of a Customs ATA Carnet for seamless cross-border transit between Canada and the USA.
Field Asset Development: Delivered a versatile library of high-resolution supporting assets, ranging from macro detail shots to
wide operational captures in diverse agricultural climates.
wide operational captures in diverse agricultural climates.
