Brief:
Strategic Sourcing: Selected four client-vetted local suppliers to anchor a brand narrative centered on "Small, Local, and Fresh" origins.
Long-term Documenting: Conducted a multi-year production cycle, capturing seasonal harvesting and artisanal processes over a 24-month period.
Cinematic Execution: principal photography was done using cinema cameras to achieve a film-like aesthetic, intentionally avoiding a clinical digital look to mirror the organic nature of the product.
Content Architecture: Produced a flagship brand film supported by a suite of 16 social media assets (four per supplier) optimized for cross-platform engagement.
Collaborative Scripting: Partnered closely with the ownership team to iteratively refine the narrative, ensuring the script evolved in tandem with new footage and brand milestones.
