Brief:
Spearheaded the technical production of a synchronized multi-media campaign, delivering high-fidelity stills and motion assets for province-wide billboard and broadcast television placement. The project required a "unified capture" approach to ensure absolute aesthetic continuity between large-format print and television spot.
Core Responsibilities:
Creative Synchronization: Partnered with the Director and Executive Producers to establish a definitive visual signature, ensuring the cinematography and photography aligned perfectly with the commercial's final editorial vision.
Full-Scale Production Logistics: Managed the complex operational requirements of a 30-person cast, oversaw the casting process, and directed specialized departments including Hair & Makeup, Art Direction (Props), and location scouting.
Cross-Media Visual Continuity: Engineered a custom lighting framework to achieve identical color science and tonal range across disparate media formats (OOH Billboards vs. Broadcast TV).
Environmental Uniformity: Maintained a consistent high-end aesthetic across diverse and uniquely challenging campus locations, ensuring a cohesive campaign narrative.
Turnkey Asset Handover: Provided a comprehensive library of synchronized stills and motion assets, optimized for seamless integration by the college’s in-house creative and post-production teams.
